Popular British brands in Japan

Can you name any popular British brands in Japan? Are they the same as in the UK? As you know Japanese are well known for always seeking out the most niche and high-quality things. 

Japanese are fond of anything with quality and heritage. Any brand holding a Royal warrant will have an advantage as it shows credibility and we know the brand is highly prestigious.  We even have the word ‘Oushitu-Goyoutashi’ for those brands which means…… In addition, Japanese respect the traditional British fashion style, British country style and edgy London style. They love classical and timeless design as well as the quirky, creative and sometimes eccentric design that British designers offer.

Niche British fashion brands in Japan

Most of the popular Internationally acclaimed fashion brands in Japan have gained popularity as a result of signing with a trading company, licence business or distributor in Japan. Major distributors typically prefer big labels that have predictable demand and a high volume of sales. However, many of the niche British fashion brands have been spotted by Japanese retail buyers as well who import directly. They all possess two common traits: craftsmanship and heritage. 

Examples of niche British fashion brands with heritage: 

Lavenham 

Inverallan

Gymphlex

Gloverall

Traditional British lifestyle brands in Japan

If you’re a British lifestyle brand, such as an interior brand or tableware brand, who is considering expanding your market in Japan, check out some of the examples of Traditional British lifestyle brands in Japan. Japanese are drawn to western country style, antiques and vintage style. Many of the traditional tableware brands have accumulated followers from events to showcase British goods held at department stores and antique stores, targeting the mid to older age market. However, the style-conscious younger market is always yearning to find new brands with fresh modern designs. 

Burleigh

Spode

Ulster Weavers 

William Morris 

Wedgewood

Cath Kidston

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A gap in the market for new British brands

Whether your brand is based on traditional design or modern design, Japanese people appreciate the quality of the product and have an eye for stylish and great design. There are so many other great brands in the UK that haven’t yet been introduced to Japan. The scarcity of a diverse range of British brands in Japan means there is a big gap in the market. It’s a big opportunity for your brand to enter the Japanese market before everyone else.

We’re experts in the fashion, home/interiors and retail sectors in the Japanese market. To start with, we can help find out about your competitors in Japan. If you’re interested, get in touch!