The eCommerce market in Japan 2020, Data, Trend
B2C eCommerce market in Japan overview
During the last year, the eCommerce market in Japan had a big shift amid pandemic. The Ministry of Economy, Trade and Industry (METI) reported, that in FY 2020, the total B2C online sales remained the same at ¥19.3 Trillion although contracted slightly. This was not a contraction in terms of comparing the volume in the normal year. The restriction of the movement means travel tickets sales fell dramatically. This is reflected in service and shows an increase in goods and digital sales as people stayed home most of the time.
Start a DTC business in Japan easily and economically
eCommerce market value in Japan, Trend
The report shows a strong 29% increase in consumer electronics goods, followed by Apparel & Accessories, Food & Beverages (including Alcohols), Home accessories & Furniture. Together, these top four categories account for 73% of the total Goods sales. In addition, each market has expanded significantly.
Interested in entering the Japanese market?
The Japanese market is stable and strong with high levels of consistent consumption. T A – N E provides the localised roadmap for companies interested in entering the Japanese market. If you would like more information about our services, please feel free to contact us.
Resource: The Ministry of Economy, Trade and Industry
-
What is the biggest Social media platform in Japan?
What is LINE? The biggest social media platform in Japan is LINE with over 95 million active users and counting. I get this question from many companies, but the platform is unfamiliar to them and often overwhelmed by the idea. If this issue resonates with you, read on. One such platform that has gained immense…
-
How to expand DTC business in Japan with localised marketing
Localised marketing Localised marketing is a way to build trust with customers, but it also has the added benefit of helping you gain more conversions and sales. By localising your marketing efforts, you can make sure that your marketing copy is targeted directly at Japanese customers. This means that instead of relying on a translator…
-
Live commerce in Japan – transforming online shopping
How social media changed consumer behaviour As Japanese consumers are shifting their way of shopping to digital, many experts predict this will remain after the pandemic. Before social media, It was unavoidable for companies and brands to sell their products through established shopping malls and invest in expensive adverts to promote their products. Nevertheless, the…
-
IKEA Japan – the key to attracting Japanese consumers
IKEA’s failure Did you know IKEA Japan failed to enter the Japanese market in the ‘80s? When they entered the Japanese market in 1974, IKEA partnered with Mitsui Bussan (Trading company) and Tokyu department store. They had 2 small stores but this meant fewer products with variations that suit Japanese homes and lifestyles. The lack…
-
Booming home decoration market in Japan
A surge in DIY home renovation and interior decoration During the pandemic, people have changed their lifestyles. Consequently, they invested their free time and money on home improvement as their home time increased. Alongside online and printed media for affluent city dwellers, YouTube tutorials and Instagram pushing the trend, there is a surge in DIY…
-
Popular British brands in Japan
Can you name any popular British brands in Japan? Are they the same as in the UK? As you know Japanese are well known for always seeking out the most niche and high-quality things. Japanese are fond of anything with quality and heritage. Any brand holding a Royal warrant will have an advantage as it…
