{"id":3258,"date":"2022-02-10T14:10:02","date_gmt":"2022-02-10T14:10:02","guid":{"rendered":"http:\/\/tanejapan.com\/?p=3258"},"modified":"2022-02-10T14:10:03","modified_gmt":"2022-02-10T14:10:03","slug":"ikea-japan-the-key-to-attracting-japanese-consumers","status":"publish","type":"post","link":"https:\/\/tanejapan.com\/index.php\/2022\/02\/10\/ikea-japan-the-key-to-attracting-japanese-consumers\/","title":{"rendered":"IKEA Japan &#8211; the key to attracting Japanese consumers"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading_e170ab-9b, .wp-block-kadence-advancedheading.kt-adv-heading_e170ab-9b[data-kb-block=\"kb-adv-heading_e170ab-9b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_e170ab-9b mark, .wp-block-kadence-advancedheading.kt-adv-heading_e170ab-9b[data-kb-block=\"kb-adv-heading_e170ab-9b\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_e170ab-9b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_e170ab-9b\"><strong>IKEA\u2019s failure<\/strong><\/h2>\n\n\n\n<p>Did you know IKEA Japan failed to enter the Japanese market in the \u201880s? When they entered the Japanese market in 1974, IKEA partnered with Mitsui Bussan (Trading company) and Tokyu department store. They had 2 small stores but this meant fewer products with variations that suit Japanese homes and lifestyles. The lack of market research resulted in providing Scandinavian standard size furniture which didn\u2019t fit into Japanese houses and lifestyles.\u00a0<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_3dad9b-92, .wp-block-kadence-advancedheading.kt-adv-heading_3dad9b-92[data-kb-block=\"kb-adv-heading_3dad9b-92\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_3dad9b-92 mark, .wp-block-kadence-advancedheading.kt-adv-heading_3dad9b-92[data-kb-block=\"kb-adv-heading_3dad9b-92\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_3dad9b-92 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_3dad9b-92\"><strong>Learning from the failure &#8211; Localised Marketing<\/strong><\/h2>\n\n\n\n<p>When they returned to the Japanese market in 2006, they strengthened their market research. IKEA doesn\u2019t design products specifically for the Japanese market. They select suitable products from their ever-expanding product line-up. For this reason, they are conducting market research meticulously by visiting individual customers\u2019 homes. As a result, they discovered that consumers were looking for more ideas to decorate and improve bedrooms. Since then they have been focusing on bedroom furniture and interior decoration to grow sales.&nbsp;<\/p>\n\n\n\n<p>They have opened three smaller format city-centred stores in Tokyo in the past 18 months, a new type of format now rolling out in other countries. IKEA is known for large warehouse-style showroom stores in suburban areas and I\u2019m sure Londoners were surprised when they heard IKEA UK is opening a store in the former TOPSHOP building in the heart of bustling Oxford circus with no parking space.&nbsp;<\/p>\n\n\n\n<p>There is plenty of scope for these kinds of accessible city-centred stores. JapanConsuming reports that rents in Japanese cities aren\u2019t necessarily low but are falling in many areas and these stores are still a fraction of the cost of building 20,000 sqm showrooms in most Japanese suburbs. These stores also market the brand to new segments, particularly older customers who have, so far, generally eschewed the long trek out to suburban stores and the 2-3 hours needed to walk around. IKEA will be hoping to see a broader age range from its smaller stores as well as reach all those busy singles with no time to visit larger showrooms.&nbsp;<\/p>\n\n\n\n<p>It should be remembered that the shopping experience equals entertainment for Japanese consumers. Many people visit IKEA Japan with no purchase in mind. IKEA\u2019s food offering is one of the strong attractions and people visit to experience their food. The one clear difference compared to IKEA UK is that IKEA Japan is focusing on their in-store food experience. They often run nationwide promotions to offer attractive seasonal menus such as matcha and sakura sweets in the Springtime. These limited-time menus entertain people enough to come back to the store to spend more time. Also, they make you walk a long time as you go through the winding path. This is the same tactic used for Disneyland, where the winding paths make the place bigger than the actual size so that customers stay longer. IKEA is clearly making the store a destination for a family day out.\u00a0<\/p>\n\n\n\n<p>Read: <strong><a href=\"http:\/\/tanejapan.com\/index.php\/2022\/01\/05\/booming-home-decoration-market-in-japan\/\">Booming home decoration market in Japan<\/a><\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_49bb59-7f, .wp-block-kadence-advancedheading.kt-adv-heading_49bb59-7f[data-kb-block=\"kb-adv-heading_49bb59-7f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_49bb59-7f mark, .wp-block-kadence-advancedheading.kt-adv-heading_49bb59-7f[data-kb-block=\"kb-adv-heading_49bb59-7f\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_49bb59-7f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_49bb59-7f\"><strong>IKEA Japan has a bright future<\/strong><\/h2>\n\n\n\n<p>At the moment, IKEA operates as an unlisted company and they aren\u2019t aiming for a short-term gain. The company now has 12 stores and is expanding.&nbsp;<\/p>\n\n\n\n<p>JapanConsuming reported, In the year to August 2020, the Japan franchise saw sales of \u00a586.7 billion, up 2.7%, with operating profits of \u00a51.9 billion, returning to profit after three years of losses. IKEA remains one of the most successful and high potential international retailers in Japan. Results may show a small hit from lack of footfall at its stores last year, but with more singles, more older people, and few competitors that can match its brand offer, the Swedish furniture chain still has a bright future in Japan.<\/p>\n\n\n\n<p><strong>IKEA Japan is taking advantage of the current growth in interest and demand for interior products in Japan. Do you want to find out about the interior product market in Japan? Then do get in touch!<\/strong><\/p>\n\n\n\n<p>Resources&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.japanconsuming.com\/\">JapanConsuming\u00a0<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/toyokeizai.net\/articles\/-\/62577\">Toyo Keizai<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<div class=\"wp-block-kadence-posts kb-posts kb-posts-id-_5bb686-75 content-wrap grid-cols kb-posts-style-boxed grid-sm-col-2 grid-lg-col-3 item-image-style-above\"><article class=\"entry content-bg loop-entry post-3286 post type-post status-publish format-standard has-post-thumbnail hentry category-business-in-japan category-uncategorized tag-business-advice tag-business-expansion tag-d2c tag-dtc tag-ecommerce tag-japan tag-japan-market-entry tag-japanese-market tag-line-japan tag-social-media tag-social-media-in-japan tag-social-media-marketing\">\n\t\t\t<a class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/tanejapan.com\/index.php\/2023\/06\/14\/what-is-the-biggest-social-media-platform-in-japan\/\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img width=\"768\" height=\"513\" src=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2023\/06\/hugh-han-5pkYWUDDthQ-unsplash-768x513.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"The biggest social media in Japan\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2023\/06\/hugh-han-5pkYWUDDthQ-unsplash-768x513.jpg 768w, https:\/\/tanejapan.com\/wp-content\/uploads\/2023\/06\/hugh-han-5pkYWUDDthQ-unsplash-300x200.jpg 300w, https:\/\/tanejapan.com\/wp-content\/uploads\/2023\/06\/hugh-han-5pkYWUDDthQ-unsplash-1024x684.jpg 1024w, https:\/\/tanejapan.com\/wp-content\/uploads\/2023\/06\/hugh-han-5pkYWUDDthQ-unsplash-1536x1025.jpg 1536w, https:\/\/tanejapan.com\/wp-content\/uploads\/2023\/06\/hugh-han-5pkYWUDDthQ-unsplash-2048x1367.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t<div class=\"entry-content-wrap\">\n\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/category\/business-in-japan\/\" rel=\"category tag\">Business in Japan<\/a> | <a href=\"https:\/\/tanejapan.com\/index.php\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/tanejapan.com\/index.php\/2023\/06\/14\/what-is-the-biggest-social-media-platform-in-japan\/\" rel=\"bookmark\">What is the biggest Social media platform in Japan?<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"meta-label\">By<\/span><span class=\"author vcard\"><span class=\"fn n\">taneadmin<\/span><\/span><\/span>\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2023-06-14T12:14:37+00:00\">June 14, 2023<\/time><time class=\"updated\" datetime=\"2024-04-10T16:37:40+00:00\">April 10, 2024<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>What is LINE? The biggest social media platform in Japan is LINE with over 95 million active users and counting. I get this question from many companies, but the platform is unfamiliar to them and often overwhelmed by the idea. If this issue resonates with you, read on.&nbsp; One such platform that has gained immense&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/2023\/06\/14\/what-is-the-biggest-social-media-platform-in-japan\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> What is the biggest Social media platform in Japan?<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t<\/div>\n<\/article>\n<article class=\"entry content-bg loop-entry post-3275 post type-post status-publish format-standard has-post-thumbnail hentry category-business-in-japan tag-business-advice tag-business-expansion tag-d2c tag-dtc tag-japan tag-japanese-e-commerce-market tag-japanese-market tag-japanese-marketing-agency\">\n\t\t\t<a class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/tanejapan.com\/index.php\/2022\/06\/28\/how-to-expand-dtc-business-in-japan-with-localised-marketing\/\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img width=\"768\" height=\"512\" src=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/06\/localised_marketing-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"DTC expansion, Japan, localised marketing\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/06\/localised_marketing-768x512.jpg 768w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/06\/localised_marketing-300x200.jpg 300w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/06\/localised_marketing-1024x682.jpg 1024w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/06\/localised_marketing-1536x1024.jpg 1536w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/06\/localised_marketing.jpg 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t<div class=\"entry-content-wrap\">\n\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/category\/business-in-japan\/\" rel=\"category tag\">Business in Japan<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/tanejapan.com\/index.php\/2022\/06\/28\/how-to-expand-dtc-business-in-japan-with-localised-marketing\/\" rel=\"bookmark\">How to expand DTC business in Japan with localised marketing<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"meta-label\">By<\/span><span class=\"author vcard\"><span class=\"fn n\">taneadmin<\/span><\/span><\/span>\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2022-06-28T16:44:16+00:00\">June 28, 2022<\/time><time class=\"updated\" datetime=\"2022-06-28T16:44:23+00:00\">June 28, 2022<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>Localised marketing Localised marketing is a way to build trust with customers, but it also has the added benefit of helping you gain more conversions and sales. By localising your marketing efforts, you can make sure that your marketing copy is targeted directly at Japanese customers. This means that instead of relying on a translator&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/2022\/06\/28\/how-to-expand-dtc-business-in-japan-with-localised-marketing\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> How to expand DTC business in Japan with localised marketing<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t<\/div>\n<\/article>\n<article class=\"entry content-bg loop-entry post-3267 post type-post status-publish format-standard has-post-thumbnail hentry category-business-in-japan category-japanese-market-report tag-cross-border-ecommerce tag-digital-marketing tag-e-commerce tag-japan tag-japanese-market tag-live-commerce tag-live-commerce-in-japan\">\n\t\t\t<a class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/tanejapan.com\/index.php\/2022\/03\/16\/live-commerce-in-japan-transforming-online-shopping\/\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img width=\"768\" height=\"513\" src=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/03\/live-commercce-in-Japan-768x513.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"live commerce in Japan\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/03\/live-commercce-in-Japan-768x513.jpg 768w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/03\/live-commercce-in-Japan-300x200.jpg 300w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/03\/live-commercce-in-Japan-1024x684.jpg 1024w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/03\/live-commercce-in-Japan-1536x1025.jpg 1536w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/03\/live-commercce-in-Japan.jpg 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t<div class=\"entry-content-wrap\">\n\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/category\/business-in-japan\/\" rel=\"category tag\">Business in Japan<\/a> | <a href=\"https:\/\/tanejapan.com\/index.php\/category\/japanese-market-report\/\" rel=\"category tag\">Japanese market report<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/tanejapan.com\/index.php\/2022\/03\/16\/live-commerce-in-japan-transforming-online-shopping\/\" rel=\"bookmark\">Live commerce in Japan &#8211; transforming online shopping<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"meta-label\">By<\/span><span class=\"author vcard\"><span class=\"fn n\">taneadmin<\/span><\/span><\/span>\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2022-03-16T11:03:05+00:00\">March 16, 2022<\/time><time class=\"updated\" datetime=\"2022-03-16T11:03:06+00:00\">March 16, 2022<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>How social media changed consumer behaviour As Japanese consumers are shifting their way of shopping to digital, many experts predict this will remain after the pandemic. Before social media, It was unavoidable for companies and brands to sell their products through established shopping malls and invest in expensive adverts to promote their products. Nevertheless, the&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/2022\/03\/16\/live-commerce-in-japan-transforming-online-shopping\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Live commerce in Japan &#8211; transforming online shopping<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t<\/div>\n<\/article>\n<article class=\"entry content-bg loop-entry post-3258 post type-post status-publish format-standard has-post-thumbnail hentry category-japanese-market-report tag-home-decoration tag-ikea-japan tag-interior tag-japanese-market\">\n\t\t\t<a class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/tanejapan.com\/index.php\/2022\/02\/10\/ikea-japan-the-key-to-attracting-japanese-consumers\/\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img width=\"768\" height=\"512\" src=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/02\/IKEA-Japan-sakura-campaign-1-768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"IKEA Japan &#8211; the key to attracting Japanese consumers\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/02\/IKEA-Japan-sakura-campaign-1-768x512.png 768w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/02\/IKEA-Japan-sakura-campaign-1-300x200.png 300w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/02\/IKEA-Japan-sakura-campaign-1.png 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t<div class=\"entry-content-wrap\">\n\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/category\/japanese-market-report\/\" rel=\"category tag\">Japanese market report<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/tanejapan.com\/index.php\/2022\/02\/10\/ikea-japan-the-key-to-attracting-japanese-consumers\/\" rel=\"bookmark\">IKEA Japan &#8211; the key to attracting Japanese consumers<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"meta-label\">By<\/span><span class=\"author vcard\"><span class=\"fn n\">taneadmin<\/span><\/span><\/span>\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2022-02-10T14:10:02+00:00\">February 10, 2022<\/time><time class=\"updated\" datetime=\"2022-02-10T14:10:03+00:00\">February 10, 2022<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>IKEA\u2019s failure Did you know IKEA Japan failed to enter the Japanese market in the \u201880s? When they entered the Japanese market in 1974, IKEA partnered with Mitsui Bussan (Trading company) and Tokyu department store. They had 2 small stores but this meant fewer products with variations that suit Japanese homes and lifestyles. The lack&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/2022\/02\/10\/ikea-japan-the-key-to-attracting-japanese-consumers\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> IKEA Japan &#8211; the key to attracting Japanese consumers<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t<\/div>\n<\/article>\n<article class=\"entry content-bg loop-entry post-3251 post type-post status-publish format-standard has-post-thumbnail hentry category-japanese-market-report tag-decoration tag-export tag-home tag-interior tag-japan tag-japandi tag-japanese-market tag-lifestyle tag-marketing-agency tag-pr\">\n\t\t\t<a class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/tanejapan.com\/index.php\/2022\/01\/05\/booming-home-decoration-market-in-japan\/\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img width=\"768\" height=\"768\" src=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/01\/home_decoration_market_in_Japan-768x768.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"home decoration market in Japan\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/01\/home_decoration_market_in_Japan-768x768.jpg 768w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/01\/home_decoration_market_in_Japan-300x300.jpg 300w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/01\/home_decoration_market_in_Japan-1024x1024.jpg 1024w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/01\/home_decoration_market_in_Japan-150x150.jpg 150w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/01\/home_decoration_market_in_Japan-1536x1536.jpg 1536w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/01\/home_decoration_market_in_Japan.jpg 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t<div class=\"entry-content-wrap\">\n\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/category\/japanese-market-report\/\" rel=\"category tag\">Japanese market report<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/tanejapan.com\/index.php\/2022\/01\/05\/booming-home-decoration-market-in-japan\/\" rel=\"bookmark\">Booming home decoration market in Japan<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"meta-label\">By<\/span><span class=\"author vcard\"><span class=\"fn n\">taneadmin<\/span><\/span><\/span>\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2022-01-05T09:08:27+00:00\">January 5, 2022<\/time><time class=\"updated\" datetime=\"2022-01-05T09:08:30+00:00\">January 5, 2022<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>A surge in DIY home renovation and interior decoration During the pandemic, people have changed their lifestyles. Consequently, they invested their free time and money on home improvement as their home time increased. Alongside online and printed media for affluent city dwellers, YouTube tutorials and Instagram pushing the trend, there is a surge in DIY&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/2022\/01\/05\/booming-home-decoration-market-in-japan\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Booming home decoration market in Japan<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t<\/div>\n<\/article>\n<article class=\"entry content-bg loop-entry post-3243 post type-post status-publish format-standard has-post-thumbnail hentry category-japanese-market-report\">\n\t\t\t<a class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/tanejapan.com\/index.php\/2021\/12\/13\/popular-british-brands-in-japan\/\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img width=\"750\" height=\"352\" src=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2021\/12\/Popular-British-Brands-in-Japan.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Popular British Brands in Japan T A - N E\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2021\/12\/Popular-British-Brands-in-Japan.png 750w, https:\/\/tanejapan.com\/wp-content\/uploads\/2021\/12\/Popular-British-Brands-in-Japan-300x141.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t<div class=\"entry-content-wrap\">\n\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/category\/japanese-market-report\/\" rel=\"category tag\">Japanese market report<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/tanejapan.com\/index.php\/2021\/12\/13\/popular-british-brands-in-japan\/\" rel=\"bookmark\">Popular British brands in Japan<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"meta-label\">By<\/span><span class=\"author vcard\"><span class=\"fn n\">taneadmin<\/span><\/span><\/span>\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2021-12-13T11:12:13+00:00\">December 13, 2021<\/time><time class=\"updated\" datetime=\"2021-12-13T11:40:33+00:00\">December 13, 2021<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>Can you name any popular British brands in Japan? Are they the same as in the UK? As you know Japanese are well known for always seeking out the most niche and high-quality things.&nbsp; Japanese are fond of anything with quality and heritage. Any brand holding a Royal warrant will have an advantage as it&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/2021\/12\/13\/popular-british-brands-in-japan\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Popular British brands in Japan<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t<\/div>\n<\/article>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>IKEA\u2019s failure Did you know IKEA Japan failed to enter the Japanese market in the \u201880s? When they entered the Japanese market in 1974, IKEA partnered with Mitsui Bussan (Trading company) and Tokyu department store. They had 2 small stores but this meant fewer products with variations that suit Japanese homes and lifestyles. The lack&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[6],"tags":[68,67,63,7],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IKEA Japan - the key to attracting Japanese consumers - T A - N E<\/title>\n<meta name=\"description\" content=\"When IKEA Japan returned to the Japanese market in 2006, they strengthened their localised marketing with robust market research.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tanejapan.com\/index.php\/2022\/02\/10\/ikea-japan-the-key-to-attracting-japanese-consumers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IKEA Japan - the key to attracting Japanese consumers - T A - N E\" \/>\n<meta property=\"og:description\" content=\"When IKEA Japan returned to the Japanese market in 2006, they strengthened their localised marketing with robust market research.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tanejapan.com\/index.php\/2022\/02\/10\/ikea-japan-the-key-to-attracting-japanese-consumers\/\" \/>\n<meta property=\"og:site_name\" content=\"T A - N E\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-10T14:10:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-10T14:10:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/02\/IKEA-Japan-sakura-campaign-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"taneadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"taneadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tanejapan.com\/index.php\/2022\/02\/10\/ikea-japan-the-key-to-attracting-japanese-consumers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tanejapan.com\/index.php\/2022\/02\/10\/ikea-japan-the-key-to-attracting-japanese-consumers\/\"},\"author\":{\"name\":\"taneadmin\",\"@id\":\"https:\/\/tanejapan.com\/#\/schema\/person\/3d483b531a942614b991e7158f45f582\"},\"headline\":\"IKEA Japan &#8211; 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