{"id":3215,"date":"2021-11-15T11:22:44","date_gmt":"2021-11-15T11:22:44","guid":{"rendered":"http:\/\/tanejapan.com\/?p=3215"},"modified":"2021-11-15T11:22:45","modified_gmt":"2021-11-15T11:22:45","slug":"japanese-e-commerce-market-how-to-boost-the-conversion-rate","status":"publish","type":"post","link":"https:\/\/tanejapan.com\/index.php\/2021\/11\/15\/japanese-e-commerce-market-how-to-boost-the-conversion-rate\/","title":{"rendered":"Japanese e-Commerce market -How to boost the conversion rate"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading_e2e361-5a, .wp-block-kadence-advancedheading.kt-adv-heading_e2e361-5a[data-kb-block=\"kb-adv-heading_e2e361-5a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_e2e361-5a mark, .wp-block-kadence-advancedheading.kt-adv-heading_e2e361-5a[data-kb-block=\"kb-adv-heading_e2e361-5a\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_e2e361-5a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_e2e361-5a\"><strong>Japanese consumer behaviour<\/strong><\/h2>\n\n\n\n<p>The Japanese e-Commerce market is different as you might have guessed. Have you ever seen some of those fashion magazines that are stocked at convenience stores in Japan? The selection of magazines at convenience stores is an indication of which magazine has the most circulation in each category. If you have seen those popular fashion magazines, you\u2019ll notice the difference between those in the UK or the US. The contents in Japan are more like a catalogue with many products and information on one page. Japanese consumers are used to product overload and text-rich information and they trust a product the more details there are. In other words, the more information the more sales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"649\" src=\"http:\/\/tanejapan.com\/wp-content\/uploads\/2021\/11\/Japanese-e-Commerce-market_uniqlo-1024x649.jpg\" alt=\"Japanese e-Commerce market_uniqlo\" class=\"wp-image-3224\" srcset=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2021\/11\/Japanese-e-Commerce-market_uniqlo-1024x649.jpg 1024w, https:\/\/tanejapan.com\/wp-content\/uploads\/2021\/11\/Japanese-e-Commerce-market_uniqlo-300x190.jpg 300w, https:\/\/tanejapan.com\/wp-content\/uploads\/2021\/11\/Japanese-e-Commerce-market_uniqlo-768x487.jpg 768w, https:\/\/tanejapan.com\/wp-content\/uploads\/2021\/11\/Japanese-e-Commerce-market_uniqlo.jpg 1442w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><a href=\"https:\/\/www.uniqlo.com\/jp\/ja\/products\/E442516-000\/00?colorDisplayCode=32&amp;sizeDisplayCode=004\">https:\/\/www.uniqlo.com\/jp\/ja\/products\/E442516-000\/00?colorDisplayCode=32&amp;sizeDisplayCode=004<\/a><\/figcaption><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_cb8838-a4, .wp-block-kadence-advancedheading.kt-adv-heading_cb8838-a4[data-kb-block=\"kb-adv-heading_cb8838-a4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_cb8838-a4 mark, .wp-block-kadence-advancedheading.kt-adv-heading_cb8838-a4[data-kb-block=\"kb-adv-heading_cb8838-a4\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_cb8838-a4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_cb8838-a4\"><strong>The challenge of converting visitors to customers on e-Commerce<\/strong><\/h2>\n\n\n\n<p>Unless your brand is already established, Japanese consumers are much more likely to trust real people rather than paid ads that come up on the feed of social media platforms. It is for this reason that Japanese consumers trust shop assistants who can give advice to them more. Similarly, brands are using ambassadors and influencers to grow audiences. However, an issue is that when customers visit an e-commerce shop, usually there\u2019s no one to answer some less obvious questions on the spot. Also, the images are limited and often difficult to imagine the product on them or in their lifestyle.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_4b4d1f-3e, .wp-block-kadence-advancedheading.kt-adv-heading_4b4d1f-3e[data-kb-block=\"kb-adv-heading_4b4d1f-3e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_4b4d1f-3e mark, .wp-block-kadence-advancedheading.kt-adv-heading_4b4d1f-3e[data-kb-block=\"kb-adv-heading_4b4d1f-3e\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_4b4d1f-3e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_4b4d1f-3e\"><strong>Boost the conversion rate in the Japanese e-Commerce market<\/strong><\/h2>\n\n\n\n<p>In early on, successful Japanese e-Commerce retailers such as Adastria and Baycrews realised it\u2019s important to focus on converting visitors to customers and not so much on growing audiences. Vanish Standard who created Staff Start, an e-Commerce application, realised shop staff can address this issue both online and offline. Their innovative app has been helping over 1,600 brands including fashion, cosmetics and wines, and increased sales by almost 3-fold in 2020 alone.<\/p>\n\n\n\n<p><a href=\"http:\/\/tanejapan.com\/index.php\/2021\/08\/24\/ecommerce-market-in-japan-2021-data-trend\/\">The eCommerce market in Japan 2020, Data, Trend<\/a><\/p>\n\n\n\n<p>Their unique system enables shop staff to become influencers and they can earn incentives by selling the products on their website or social media platforms. The app displays the sales results among staff and motivates them by showing how well they are doing. A top shop staff recorded sales of 90million yen a month. Baycrews reported in January 2021, 70% of total online sales of 4.6 billion yen came via the Staff Start app and it\u2019s growing.<\/p>\n\n\n\n<p>In the same way, Channel talk provides a chat system service and businesses can manage all the chats between the shop staff, customers from e-commerce sites and official LINE account on one platform. By deploying this communication system, they\u2019ve helped to not only increase sales conversion by 70% but also enabled upsell &amp; cross-sell on e-commerce. They believe the answer is in close interaction with customers to convert them into loyal customers.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_0ce1e9-7c, .wp-block-kadence-advancedheading.kt-adv-heading_0ce1e9-7c[data-kb-block=\"kb-adv-heading_0ce1e9-7c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_0ce1e9-7c mark, .wp-block-kadence-advancedheading.kt-adv-heading_0ce1e9-7c[data-kb-block=\"kb-adv-heading_0ce1e9-7c\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_0ce1e9-7c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_0ce1e9-7c\"><strong>Employee to consumer<\/strong><\/h2>\n\n\n\n<p>This approach of linking shop staff to customers via technology is fundamental to how Japanese businesses are already moving onto the next stage of unifying online and offline to create a real omnichannel business with multiple touchpoints.&nbsp;They call this seamless business model &#8211; Employee To Consumer, E2C in Japan.<\/p>\n\n\n\n<p><strong>Identifying a person\u2019s trigger motivation is key to persuasion. Have you thought about this marketing approach for your business? Do you want to find out more about the Japanese e-Commerce market? Please get in touch if you have any questions.<\/strong><\/p>\n\n\n\n<p>Resources<\/p>\n\n\n\n<p><a href=\"https:\/\/www.staff-start.com\/\">https:\/\/www.staff-start.com\/<\/a><\/p>\n\n\n\n<p>WWD Japan<\/p>\n\n\n\n<p><a href=\"https:\/\/www.japanconsuming.com\/\">JapanConsuming<\/a><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_3712a7-99 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_3712a7-99 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_3712a7-99\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\" style=\"height:60px\"><hr class=\"kt-divider\" style=\"border-top-color:rgba(238, 238, 238, 1);border-top-width:1px;width:80%;border-top-style:solid\"\/><\/div><\/div>\n\n\n\n\n\n\n<div class=\"wp-block-kadence-posts kb-posts kb-posts-id-_bb1a0f-6c content-wrap grid-cols kb-posts-style-boxed grid-sm-col-2 grid-lg-col-3 item-image-style-above\"><article class=\"entry content-bg loop-entry post-3286 post type-post status-publish format-standard has-post-thumbnail hentry category-business-in-japan category-uncategorized tag-business-advice tag-business-expansion tag-d2c tag-dtc tag-ecommerce tag-japan tag-japan-market-entry tag-japanese-market tag-line-japan tag-social-media tag-social-media-in-japan tag-social-media-marketing\">\n\t\t\t<a class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/tanejapan.com\/index.php\/2023\/06\/14\/what-is-the-biggest-social-media-platform-in-japan\/\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img width=\"768\" height=\"513\" src=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2023\/06\/hugh-han-5pkYWUDDthQ-unsplash-768x513.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"The biggest social media in Japan\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2023\/06\/hugh-han-5pkYWUDDthQ-unsplash-768x513.jpg 768w, https:\/\/tanejapan.com\/wp-content\/uploads\/2023\/06\/hugh-han-5pkYWUDDthQ-unsplash-300x200.jpg 300w, https:\/\/tanejapan.com\/wp-content\/uploads\/2023\/06\/hugh-han-5pkYWUDDthQ-unsplash-1024x684.jpg 1024w, https:\/\/tanejapan.com\/wp-content\/uploads\/2023\/06\/hugh-han-5pkYWUDDthQ-unsplash-1536x1025.jpg 1536w, https:\/\/tanejapan.com\/wp-content\/uploads\/2023\/06\/hugh-han-5pkYWUDDthQ-unsplash-2048x1367.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t<div class=\"entry-content-wrap\">\n\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/category\/business-in-japan\/\" rel=\"category tag\">Business in Japan<\/a> | <a href=\"https:\/\/tanejapan.com\/index.php\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/tanejapan.com\/index.php\/2023\/06\/14\/what-is-the-biggest-social-media-platform-in-japan\/\" rel=\"bookmark\">What is the biggest Social media platform in Japan?<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"meta-label\">By<\/span><span class=\"author vcard\"><span class=\"fn n\">taneadmin<\/span><\/span><\/span>\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2023-06-14T12:14:37+00:00\">June 14, 2023<\/time><time class=\"updated\" datetime=\"2024-04-10T16:37:40+00:00\">April 10, 2024<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>What is LINE? The biggest social media platform in Japan is LINE with over 95 million active users and counting. I get this question from many companies, but the platform is unfamiliar to them and often overwhelmed by the idea. If this issue resonates with you, read on.&nbsp; One such platform that has gained immense&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/2023\/06\/14\/what-is-the-biggest-social-media-platform-in-japan\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> What is the biggest Social media platform in Japan?<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t<\/div>\n<\/article>\n<article class=\"entry content-bg loop-entry post-3275 post type-post status-publish format-standard has-post-thumbnail hentry category-business-in-japan tag-business-advice tag-business-expansion tag-d2c tag-dtc tag-japan tag-japanese-e-commerce-market tag-japanese-market tag-japanese-marketing-agency\">\n\t\t\t<a class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/tanejapan.com\/index.php\/2022\/06\/28\/how-to-expand-dtc-business-in-japan-with-localised-marketing\/\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img width=\"768\" height=\"512\" src=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/06\/localised_marketing-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"DTC expansion, Japan, localised marketing\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/06\/localised_marketing-768x512.jpg 768w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/06\/localised_marketing-300x200.jpg 300w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/06\/localised_marketing-1024x682.jpg 1024w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/06\/localised_marketing-1536x1024.jpg 1536w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/06\/localised_marketing.jpg 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t<div class=\"entry-content-wrap\">\n\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/category\/business-in-japan\/\" rel=\"category tag\">Business in Japan<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/tanejapan.com\/index.php\/2022\/06\/28\/how-to-expand-dtc-business-in-japan-with-localised-marketing\/\" rel=\"bookmark\">How to expand DTC business in Japan with localised marketing<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"meta-label\">By<\/span><span class=\"author vcard\"><span class=\"fn n\">taneadmin<\/span><\/span><\/span>\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2022-06-28T16:44:16+00:00\">June 28, 2022<\/time><time class=\"updated\" datetime=\"2022-06-28T16:44:23+00:00\">June 28, 2022<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>Localised marketing Localised marketing is a way to build trust with customers, but it also has the added benefit of helping you gain more conversions and sales. By localising your marketing efforts, you can make sure that your marketing copy is targeted directly at Japanese customers. This means that instead of relying on a translator&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/2022\/06\/28\/how-to-expand-dtc-business-in-japan-with-localised-marketing\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> How to expand DTC business in Japan with localised marketing<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t<\/div>\n<\/article>\n<article class=\"entry content-bg loop-entry post-3267 post type-post status-publish format-standard has-post-thumbnail hentry category-business-in-japan category-japanese-market-report tag-cross-border-ecommerce tag-digital-marketing tag-e-commerce tag-japan tag-japanese-market tag-live-commerce tag-live-commerce-in-japan\">\n\t\t\t<a class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/tanejapan.com\/index.php\/2022\/03\/16\/live-commerce-in-japan-transforming-online-shopping\/\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img width=\"768\" height=\"513\" src=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/03\/live-commercce-in-Japan-768x513.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"live commerce in Japan\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/03\/live-commercce-in-Japan-768x513.jpg 768w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/03\/live-commercce-in-Japan-300x200.jpg 300w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/03\/live-commercce-in-Japan-1024x684.jpg 1024w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/03\/live-commercce-in-Japan-1536x1025.jpg 1536w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/03\/live-commercce-in-Japan.jpg 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t<div class=\"entry-content-wrap\">\n\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/category\/business-in-japan\/\" rel=\"category tag\">Business in Japan<\/a> | <a href=\"https:\/\/tanejapan.com\/index.php\/category\/japanese-market-report\/\" rel=\"category tag\">Japanese market report<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/tanejapan.com\/index.php\/2022\/03\/16\/live-commerce-in-japan-transforming-online-shopping\/\" rel=\"bookmark\">Live commerce in Japan &#8211; transforming online shopping<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"meta-label\">By<\/span><span class=\"author vcard\"><span class=\"fn n\">taneadmin<\/span><\/span><\/span>\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2022-03-16T11:03:05+00:00\">March 16, 2022<\/time><time class=\"updated\" datetime=\"2022-03-16T11:03:06+00:00\">March 16, 2022<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>How social media changed consumer behaviour As Japanese consumers are shifting their way of shopping to digital, many experts predict this will remain after the pandemic. Before social media, It was unavoidable for companies and brands to sell their products through established shopping malls and invest in expensive adverts to promote their products. Nevertheless, the&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/2022\/03\/16\/live-commerce-in-japan-transforming-online-shopping\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Live commerce in Japan &#8211; transforming online shopping<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t<\/div>\n<\/article>\n<article class=\"entry content-bg loop-entry post-3258 post type-post status-publish format-standard has-post-thumbnail hentry category-japanese-market-report tag-home-decoration tag-ikea-japan tag-interior tag-japanese-market\">\n\t\t\t<a class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/tanejapan.com\/index.php\/2022\/02\/10\/ikea-japan-the-key-to-attracting-japanese-consumers\/\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img width=\"768\" height=\"512\" src=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/02\/IKEA-Japan-sakura-campaign-1-768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"IKEA Japan &#8211; the key to attracting Japanese consumers\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/02\/IKEA-Japan-sakura-campaign-1-768x512.png 768w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/02\/IKEA-Japan-sakura-campaign-1-300x200.png 300w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/02\/IKEA-Japan-sakura-campaign-1.png 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t<div class=\"entry-content-wrap\">\n\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/category\/japanese-market-report\/\" rel=\"category tag\">Japanese market report<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/tanejapan.com\/index.php\/2022\/02\/10\/ikea-japan-the-key-to-attracting-japanese-consumers\/\" rel=\"bookmark\">IKEA Japan &#8211; the key to attracting Japanese consumers<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"meta-label\">By<\/span><span class=\"author vcard\"><span class=\"fn n\">taneadmin<\/span><\/span><\/span>\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2022-02-10T14:10:02+00:00\">February 10, 2022<\/time><time class=\"updated\" datetime=\"2022-02-10T14:10:03+00:00\">February 10, 2022<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>IKEA\u2019s failure Did you know IKEA Japan failed to enter the Japanese market in the \u201880s? When they entered the Japanese market in 1974, IKEA partnered with Mitsui Bussan (Trading company) and Tokyu department store. They had 2 small stores but this meant fewer products with variations that suit Japanese homes and lifestyles. The lack&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/2022\/02\/10\/ikea-japan-the-key-to-attracting-japanese-consumers\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> IKEA Japan &#8211; the key to attracting Japanese consumers<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t<\/div>\n<\/article>\n<article class=\"entry content-bg loop-entry post-3251 post type-post status-publish format-standard has-post-thumbnail hentry category-japanese-market-report tag-decoration tag-export tag-home tag-interior tag-japan tag-japandi tag-japanese-market tag-lifestyle tag-marketing-agency tag-pr\">\n\t\t\t<a class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/tanejapan.com\/index.php\/2022\/01\/05\/booming-home-decoration-market-in-japan\/\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img width=\"768\" height=\"768\" src=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/01\/home_decoration_market_in_Japan-768x768.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"home decoration market in Japan\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/01\/home_decoration_market_in_Japan-768x768.jpg 768w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/01\/home_decoration_market_in_Japan-300x300.jpg 300w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/01\/home_decoration_market_in_Japan-1024x1024.jpg 1024w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/01\/home_decoration_market_in_Japan-150x150.jpg 150w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/01\/home_decoration_market_in_Japan-1536x1536.jpg 1536w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/01\/home_decoration_market_in_Japan.jpg 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t<div class=\"entry-content-wrap\">\n\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/category\/japanese-market-report\/\" rel=\"category tag\">Japanese market report<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/tanejapan.com\/index.php\/2022\/01\/05\/booming-home-decoration-market-in-japan\/\" rel=\"bookmark\">Booming home decoration market in Japan<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"meta-label\">By<\/span><span class=\"author vcard\"><span class=\"fn n\">taneadmin<\/span><\/span><\/span>\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2022-01-05T09:08:27+00:00\">January 5, 2022<\/time><time class=\"updated\" datetime=\"2022-01-05T09:08:30+00:00\">January 5, 2022<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>A surge in DIY home renovation and interior decoration During the pandemic, people have changed their lifestyles. Consequently, they invested their free time and money on home improvement as their home time increased. Alongside online and printed media for affluent city dwellers, YouTube tutorials and Instagram pushing the trend, there is a surge in DIY&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/2022\/01\/05\/booming-home-decoration-market-in-japan\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Booming home decoration market in Japan<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t<\/div>\n<\/article>\n<article class=\"entry content-bg loop-entry post-3243 post type-post status-publish format-standard has-post-thumbnail hentry category-japanese-market-report\">\n\t\t\t<a class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/tanejapan.com\/index.php\/2021\/12\/13\/popular-british-brands-in-japan\/\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img width=\"750\" height=\"352\" src=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2021\/12\/Popular-British-Brands-in-Japan.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Popular British Brands in Japan T A - N E\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2021\/12\/Popular-British-Brands-in-Japan.png 750w, https:\/\/tanejapan.com\/wp-content\/uploads\/2021\/12\/Popular-British-Brands-in-Japan-300x141.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t<div class=\"entry-content-wrap\">\n\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/category\/japanese-market-report\/\" rel=\"category tag\">Japanese market report<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/tanejapan.com\/index.php\/2021\/12\/13\/popular-british-brands-in-japan\/\" rel=\"bookmark\">Popular British brands in Japan<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"meta-label\">By<\/span><span class=\"author vcard\"><span class=\"fn n\">taneadmin<\/span><\/span><\/span>\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2021-12-13T11:12:13+00:00\">December 13, 2021<\/time><time class=\"updated\" datetime=\"2021-12-13T11:40:33+00:00\">December 13, 2021<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>Can you name any popular British brands in Japan? Are they the same as in the UK? As you know Japanese are well known for always seeking out the most niche and high-quality things.&nbsp; Japanese are fond of anything with quality and heritage. Any brand holding a Royal warrant will have an advantage as it&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/2021\/12\/13\/popular-british-brands-in-japan\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Popular British brands in Japan<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t<\/div>\n<\/article>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Japanese consumer behaviour The Japanese e-Commerce market is different as you might have guessed. Have you ever seen some of those fashion magazines that are stocked at convenience stores in Japan? The selection of magazines at convenience stores is an indication of which magazine has the most circulation in each category. If you have seen&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[12],"tags":[48,14,15,46,37,47,49,45,7],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Japanese e-Commerce market -How to boost the conversion rate - T A - N E<\/title>\n<meta name=\"description\" content=\"Japanese e-Commerce market is already moving onto the next stage of real omnichannel business. Converting visitors into customers to boost conversion rate is more important.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tanejapan.com\/index.php\/2021\/11\/15\/japanese-e-commerce-market-how-to-boost-the-conversion-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Japanese e-Commerce market -How to boost the conversion rate - T A - N E\" \/>\n<meta property=\"og:description\" content=\"Japanese e-Commerce market is already moving onto the next stage of real omnichannel business. Converting visitors into customers to boost conversion rate is more important.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tanejapan.com\/index.php\/2021\/11\/15\/japanese-e-commerce-market-how-to-boost-the-conversion-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"T A - N E\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-15T11:22:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-15T11:22:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2021\/11\/Japanese-ecommerce-market.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1605\" \/>\n\t<meta property=\"og:image:height\" content=\"2408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"taneadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"taneadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tanejapan.com\/index.php\/2021\/11\/15\/japanese-e-commerce-market-how-to-boost-the-conversion-rate\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tanejapan.com\/index.php\/2021\/11\/15\/japanese-e-commerce-market-how-to-boost-the-conversion-rate\/\"},\"author\":{\"name\":\"taneadmin\",\"@id\":\"https:\/\/tanejapan.com\/#\/schema\/person\/3d483b531a942614b991e7158f45f582\"},\"headline\":\"Japanese e-Commerce market -How to boost the conversion rate\",\"datePublished\":\"2021-11-15T11:22:44+00:00\",\"dateModified\":\"2021-11-15T11:22:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tanejapan.com\/index.php\/2021\/11\/15\/japanese-e-commerce-market-how-to-boost-the-conversion-rate\/\"},\"wordCount\":587,\"publisher\":{\"@id\":\"https:\/\/tanejapan.com\/#organization\"},\"keywords\":[\"cross border eCommerce\",\"D2C\",\"DTC\",\"E2C\",\"eCommerce\",\"eCommerce tips\",\"Japanese e-commerce market\",\"Japanese ecommerce\",\"Japanese market\"],\"articleSection\":[\"Business in Japan\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tanejapan.com\/index.php\/2021\/11\/15\/japanese-e-commerce-market-how-to-boost-the-conversion-rate\/\",\"url\":\"https:\/\/tanejapan.com\/index.php\/2021\/11\/15\/japanese-e-commerce-market-how-to-boost-the-conversion-rate\/\",\"name\":\"Japanese e-Commerce market -How to boost the conversion rate - T A - N E\",\"isPartOf\":{\"@id\":\"https:\/\/tanejapan.com\/#website\"},\"datePublished\":\"2021-11-15T11:22:44+00:00\",\"dateModified\":\"2021-11-15T11:22:45+00:00\",\"description\":\"Japanese e-Commerce market is already moving onto the next stage of real omnichannel business. Converting visitors into customers to boost conversion rate is more important.\",\"breadcrumb\":{\"@id\":\"https:\/\/tanejapan.com\/index.php\/2021\/11\/15\/japanese-e-commerce-market-how-to-boost-the-conversion-rate\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tanejapan.com\/index.php\/2021\/11\/15\/japanese-e-commerce-market-how-to-boost-the-conversion-rate\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tanejapan.com\/index.php\/2021\/11\/15\/japanese-e-commerce-market-how-to-boost-the-conversion-rate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tanejapan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Japanese e-Commerce market -How to boost the conversion rate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tanejapan.com\/#website\",\"url\":\"https:\/\/tanejapan.com\/\",\"name\":\"T A - N E\",\"description\":\"A marketing and PR agency to help businesses grow in the Japanese market\",\"publisher\":{\"@id\":\"https:\/\/tanejapan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tanejapan.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tanejapan.com\/#organization\",\"name\":\"T A - N E\",\"url\":\"https:\/\/tanejapan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tanejapan.com\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/tanejapan.com\/wp-content\/uploads\/2020\/12\/TA-NE-Logo-screen.jpg\",\"contentUrl\":\"http:\/\/tanejapan.com\/wp-content\/uploads\/2020\/12\/TA-NE-Logo-screen.jpg\",\"width\":366,\"height\":132,\"caption\":\"T A - N E\"},\"image\":{\"@id\":\"https:\/\/tanejapan.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/tanejapan.com\/#\/schema\/person\/3d483b531a942614b991e7158f45f582\",\"name\":\"taneadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tanejapan.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3e8bc9eb1a19f2c2f70bb8e42cc51b63?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3e8bc9eb1a19f2c2f70bb8e42cc51b63?s=96&d=mm&r=g\",\"caption\":\"taneadmin\"},\"url\":\"https:\/\/tanejapan.com\/index.php\/author\/taneadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Japanese e-Commerce market -How to boost the conversion rate - T A - N E","description":"Japanese e-Commerce market is already moving onto the next stage of real omnichannel business. Converting visitors into customers to boost conversion rate is more important.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tanejapan.com\/index.php\/2021\/11\/15\/japanese-e-commerce-market-how-to-boost-the-conversion-rate\/","og_locale":"en_US","og_type":"article","og_title":"Japanese e-Commerce market -How to boost the conversion rate - T A - N E","og_description":"Japanese e-Commerce market is already moving onto the next stage of real omnichannel business. Converting visitors into customers to boost conversion rate is more important.","og_url":"https:\/\/tanejapan.com\/index.php\/2021\/11\/15\/japanese-e-commerce-market-how-to-boost-the-conversion-rate\/","og_site_name":"T A - N E","article_published_time":"2021-11-15T11:22:44+00:00","article_modified_time":"2021-11-15T11:22:45+00:00","og_image":[{"width":1605,"height":2408,"url":"https:\/\/tanejapan.com\/wp-content\/uploads\/2021\/11\/Japanese-ecommerce-market.jpg","type":"image\/jpeg"}],"author":"taneadmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"taneadmin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tanejapan.com\/index.php\/2021\/11\/15\/japanese-e-commerce-market-how-to-boost-the-conversion-rate\/#article","isPartOf":{"@id":"https:\/\/tanejapan.com\/index.php\/2021\/11\/15\/japanese-e-commerce-market-how-to-boost-the-conversion-rate\/"},"author":{"name":"taneadmin","@id":"https:\/\/tanejapan.com\/#\/schema\/person\/3d483b531a942614b991e7158f45f582"},"headline":"Japanese e-Commerce market -How to boost the conversion rate","datePublished":"2021-11-15T11:22:44+00:00","dateModified":"2021-11-15T11:22:45+00:00","mainEntityOfPage":{"@id":"https:\/\/tanejapan.com\/index.php\/2021\/11\/15\/japanese-e-commerce-market-how-to-boost-the-conversion-rate\/"},"wordCount":587,"publisher":{"@id":"https:\/\/tanejapan.com\/#organization"},"keywords":["cross border eCommerce","D2C","DTC","E2C","eCommerce","eCommerce tips","Japanese e-commerce market","Japanese ecommerce","Japanese market"],"articleSection":["Business in Japan"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/tanejapan.com\/index.php\/2021\/11\/15\/japanese-e-commerce-market-how-to-boost-the-conversion-rate\/","url":"https:\/\/tanejapan.com\/index.php\/2021\/11\/15\/japanese-e-commerce-market-how-to-boost-the-conversion-rate\/","name":"Japanese e-Commerce market -How to boost the conversion rate - T A - N E","isPartOf":{"@id":"https:\/\/tanejapan.com\/#website"},"datePublished":"2021-11-15T11:22:44+00:00","dateModified":"2021-11-15T11:22:45+00:00","description":"Japanese e-Commerce market is already moving onto the next stage of real omnichannel business. Converting visitors into customers to boost conversion rate is more important.","breadcrumb":{"@id":"https:\/\/tanejapan.com\/index.php\/2021\/11\/15\/japanese-e-commerce-market-how-to-boost-the-conversion-rate\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tanejapan.com\/index.php\/2021\/11\/15\/japanese-e-commerce-market-how-to-boost-the-conversion-rate\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/tanejapan.com\/index.php\/2021\/11\/15\/japanese-e-commerce-market-how-to-boost-the-conversion-rate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tanejapan.com\/"},{"@type":"ListItem","position":2,"name":"Japanese e-Commerce market -How to boost the conversion rate"}]},{"@type":"WebSite","@id":"https:\/\/tanejapan.com\/#website","url":"https:\/\/tanejapan.com\/","name":"T A - N E","description":"A marketing and PR agency to help businesses grow in the Japanese market","publisher":{"@id":"https:\/\/tanejapan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tanejapan.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/tanejapan.com\/#organization","name":"T A - N E","url":"https:\/\/tanejapan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tanejapan.com\/#\/schema\/logo\/image\/","url":"http:\/\/tanejapan.com\/wp-content\/uploads\/2020\/12\/TA-NE-Logo-screen.jpg","contentUrl":"http:\/\/tanejapan.com\/wp-content\/uploads\/2020\/12\/TA-NE-Logo-screen.jpg","width":366,"height":132,"caption":"T A - N E"},"image":{"@id":"https:\/\/tanejapan.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/tanejapan.com\/#\/schema\/person\/3d483b531a942614b991e7158f45f582","name":"taneadmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tanejapan.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3e8bc9eb1a19f2c2f70bb8e42cc51b63?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3e8bc9eb1a19f2c2f70bb8e42cc51b63?s=96&d=mm&r=g","caption":"taneadmin"},"url":"https:\/\/tanejapan.com\/index.php\/author\/taneadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/tanejapan.com\/index.php\/wp-json\/wp\/v2\/posts\/3215"}],"collection":[{"href":"https:\/\/tanejapan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tanejapan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tanejapan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tanejapan.com\/index.php\/wp-json\/wp\/v2\/comments?post=3215"}],"version-history":[{"count":6,"href":"https:\/\/tanejapan.com\/index.php\/wp-json\/wp\/v2\/posts\/3215\/revisions"}],"predecessor-version":[{"id":3225,"href":"https:\/\/tanejapan.com\/index.php\/wp-json\/wp\/v2\/posts\/3215\/revisions\/3225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tanejapan.com\/index.php\/wp-json\/wp\/v2\/media\/3216"}],"wp:attachment":[{"href":"https:\/\/tanejapan.com\/index.php\/wp-json\/wp\/v2\/media?parent=3215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tanejapan.com\/index.php\/wp-json\/wp\/v2\/categories?post=3215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tanejapan.com\/index.php\/wp-json\/wp\/v2\/tags?post=3215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}