{"id":3118,"date":"2021-05-25T12:11:18","date_gmt":"2021-05-25T12:11:18","guid":{"rendered":"http:\/\/tanejapan.com\/?p=3118"},"modified":"2021-06-17T13:44:01","modified_gmt":"2021-06-17T13:44:01","slug":"why-japanese-people-are-getting-wealthier-and-how-businesses-can-leverage","status":"publish","type":"post","link":"https:\/\/tanejapan.com\/index.php\/2021\/05\/25\/why-japanese-people-are-getting-wealthier-and-how-businesses-can-leverage\/","title":{"rendered":"Why Japanese people are getting wealthier and how businesses can leverage"},"content":{"rendered":"\n<p>There are now more rich people in Japan. <a href=\"https:\/\/www.japanconsuming.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">JapanConsuming<\/a> reported in March 2021, that the number of ultra-rich families increased by 3.6% in the past two years, but a huge 67% since 2005. More than 1.3 million households now have assets over \u00a5100 million, presenting an attractive market at the luxury end.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_f9ce90-b2, .wp-block-kadence-advancedheading.kt-adv-heading_f9ce90-b2[data-kb-block=\"kb-adv-heading_f9ce90-b2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_f9ce90-b2 mark, .wp-block-kadence-advancedheading.kt-adv-heading_f9ce90-b2[data-kb-block=\"kb-adv-heading_f9ce90-b2\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_f9ce90-b2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_f9ce90-b2\">Art market boom and rise of the young rich Japanese<\/h2>\n\n\n\n<p>Toyo Keizai reports that investing in popular art pieces is booming amongst young entrepreneurs in their 30\u2019s and 40\u2019s as a result of their success in IT ventures. The SBI art auction reported in January 2021, that they have made 880 million yen in the midst of the COVID-19 pandemic. This was their second-biggest sale since they started the auctions in 2012. These kinds of new rich Japanese enjoy their wealth in a bold way and are keen to engage with new trends.&nbsp;<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_098b52-0e, .wp-block-kadence-advancedheading.kt-adv-heading_098b52-0e[data-kb-block=\"kb-adv-heading_098b52-0e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_098b52-0e mark, .wp-block-kadence-advancedheading.kt-adv-heading_098b52-0e[data-kb-block=\"kb-adv-heading_098b52-0e\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_098b52-0e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_098b52-0e\">Rich people in Japan in an equal society<\/h2>\n\n\n\n<p>Japan saw a sharp rise in high net worth individuals and ultra-high net worth individuals in recent reports by NRI. How about the lower-income households? A point often overlooked is that we\u2019re living in a society where we don\u2019t really have blue-collar or white-collar workers. In general, we don\u2019t have a class system like in the UK and we\u2019re often called a middle-class society. The latest unemployment rate ( February 2021) is 2.9%, far less than the rate of 5% in the UK. JapanConsuming notes that the average Japanese household overall had liquid assets of \u00a528.8 million according to the same survey. As we\u2019ve pointed out in the past, while this is far less than the richest households, it is still impressively equal compared to the situation in many countries \u2013 in the US, for example, many lower-income households have no savings at all. Together, Japan\u2019s cultural background and these statistics indicate the degree of equality in society. Japan is not only one of the wealthiest nations in the world, but also one of the more equal.&nbsp;<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_67f28c-c1, .wp-block-kadence-advancedheading.kt-adv-heading_67f28c-c1[data-kb-block=\"kb-adv-heading_67f28c-c1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_67f28c-c1 mark, .wp-block-kadence-advancedheading.kt-adv-heading_67f28c-c1[data-kb-block=\"kb-adv-heading_67f28c-c1\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_67f28c-c1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_67f28c-c1\">Ageing people and their substantial amount of assets<\/h2>\n\n\n\n<p>Japan\u2019s ageing population is rising, but that doesn\u2019t mean they\u2019re tight with money. Over the course of their working age, most people save money for retirement. Especially for the Japanese, saving is a big topic and it is normal to have some kind of savings from a young age. In Japan, when you hear someone has no money, it doesn\u2019t mean they have zero money in the bank. With this in mind, people can save a substantial amount of money by the age of their retirement. JapanConsuming reports, that a recent analysis by economist Jesper Koll notes that, for the baby-boom (Dankai-sedai) generation alone, over the next 10 years inheritance taxes could amount to \u00a5550 trillion, just about equivalent to Japan\u2019s GDP. This indicates that this older HNWI market has more capacity to spend and the luxury brands and premium retailers can leverage this market to drive sales.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_2f27b4-fe, .wp-block-kadence-advancedheading.kt-adv-heading_2f27b4-fe[data-kb-block=\"kb-adv-heading_2f27b4-fe\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_2f27b4-fe mark, .wp-block-kadence-advancedheading.kt-adv-heading_2f27b4-fe[data-kb-block=\"kb-adv-heading_2f27b4-fe\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_2f27b4-fe wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_2f27b4-fe\">Young rich Japanese people with part-time jobs<\/h2>\n\n\n\n<p>Are you curious about how students are using their pocket money? In general, university students in Japan work to earn money and some have pocket money from their parents. They usually work part-time and some can earn a substantial amount of money depending on the work\/ profession they have. The survey carried out by SHIBUYA109 entertainment of 18-24 year-olds in March 2021, reported interesting results about how they use their pocket money. The most voted answer (23.5%) was entertainment and social expenses, the second voted answer (14.5%) was saving and the third (14.0%) was fashion &amp; accessories. To summarize, young people carried on socialising, but less than usual. As a result, they have more money to save. Among those, 77.8% have savings and the average amount is 300,000 yen. Around 46% of them said the reason for saving more is to have more financial flexibility to purchase something. 29.3% of them are saving towards something in their mind and 23.5% enjoy saving money as it\u2019s fun. In short, Japanese young people are yearning to spend their money.&nbsp;<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_c83753-3a, .wp-block-kadence-advancedheading.kt-adv-heading_c83753-3a[data-kb-block=\"kb-adv-heading_c83753-3a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_c83753-3a mark, .wp-block-kadence-advancedheading.kt-adv-heading_c83753-3a[data-kb-block=\"kb-adv-heading_c83753-3a\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_c83753-3a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_c83753-3a\">Career-focused rich single women<\/h2>\n\n\n\n<p>&nbsp;In recent years, more and more women are advancing their career. Teikoku Data Bank reports that 31.3% of the companies that employ more than 301 people now have 30% or more women in a management position, the highest number since 2014. Around 40-60% of these women aren&#8217;t married nor have children. In terms of consumption, they often prefer quality over quantity. The survey conducted by My Navi women showed a change in spending behaviour for 20\u2019s and 30\u2019s working women during the pandemic. The most voted category for spending was food (32.3%). They said that they enjoy eating in general. Others said they are too busy cooking at home so they eat out often. Some also said they started using food delivery services and exploring more expensive fine food online. Interestingly, Ozmall found out that 57.7% of them said they will likely continue to explore and spend more money on food after the pandemic. Overall, spending on skincare products came third after saving. This presents an attractive market for food and skincare products companies.&nbsp;<\/p>\n\n\n\n<p>Understanding how consumer demand is shifting by income, age and geography will be important for decision-makers and entrepreneurs to succeed internationally.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<div class=\"wp-block-kadence-posts kb-posts kb-posts-id-_f5fc82-11 content-wrap grid-cols kb-posts-style-boxed grid-sm-col-2 grid-lg-col-3 item-image-style-above\"><article class=\"entry content-bg loop-entry post-3286 post type-post status-publish format-standard has-post-thumbnail hentry category-business-in-japan category-uncategorized tag-business-advice tag-business-expansion tag-d2c tag-dtc tag-ecommerce tag-japan tag-japan-market-entry tag-japanese-market tag-line-japan tag-social-media tag-social-media-in-japan tag-social-media-marketing\">\n\t\t\t<a class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/tanejapan.com\/index.php\/2023\/06\/14\/what-is-the-biggest-social-media-platform-in-japan\/\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img width=\"768\" height=\"513\" src=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2023\/06\/hugh-han-5pkYWUDDthQ-unsplash-768x513.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"The biggest social media in Japan\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2023\/06\/hugh-han-5pkYWUDDthQ-unsplash-768x513.jpg 768w, https:\/\/tanejapan.com\/wp-content\/uploads\/2023\/06\/hugh-han-5pkYWUDDthQ-unsplash-300x200.jpg 300w, https:\/\/tanejapan.com\/wp-content\/uploads\/2023\/06\/hugh-han-5pkYWUDDthQ-unsplash-1024x684.jpg 1024w, https:\/\/tanejapan.com\/wp-content\/uploads\/2023\/06\/hugh-han-5pkYWUDDthQ-unsplash-1536x1025.jpg 1536w, https:\/\/tanejapan.com\/wp-content\/uploads\/2023\/06\/hugh-han-5pkYWUDDthQ-unsplash-2048x1367.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t<div class=\"entry-content-wrap\">\n\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/category\/business-in-japan\/\" rel=\"category tag\">Business in Japan<\/a> | <a href=\"https:\/\/tanejapan.com\/index.php\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/tanejapan.com\/index.php\/2023\/06\/14\/what-is-the-biggest-social-media-platform-in-japan\/\" rel=\"bookmark\">What is the biggest Social media platform in Japan?<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"meta-label\">By<\/span><span class=\"author vcard\"><span class=\"fn n\">taneadmin<\/span><\/span><\/span>\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2023-06-14T12:14:37+00:00\">June 14, 2023<\/time><time class=\"updated\" datetime=\"2024-04-10T16:37:40+00:00\">April 10, 2024<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>What is LINE? The biggest social media platform in Japan is LINE with over 95 million active users and counting. I get this question from many companies, but the platform is unfamiliar to them and often overwhelmed by the idea. If this issue resonates with you, read on.&nbsp; One such platform that has gained immense&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/2023\/06\/14\/what-is-the-biggest-social-media-platform-in-japan\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> What is the biggest Social media platform in Japan?<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t<\/div>\n<\/article>\n<article class=\"entry content-bg loop-entry post-3275 post type-post status-publish format-standard has-post-thumbnail hentry category-business-in-japan tag-business-advice tag-business-expansion tag-d2c tag-dtc tag-japan tag-japanese-e-commerce-market tag-japanese-market tag-japanese-marketing-agency\">\n\t\t\t<a class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/tanejapan.com\/index.php\/2022\/06\/28\/how-to-expand-dtc-business-in-japan-with-localised-marketing\/\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img width=\"768\" height=\"512\" src=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/06\/localised_marketing-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"DTC expansion, Japan, localised marketing\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/06\/localised_marketing-768x512.jpg 768w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/06\/localised_marketing-300x200.jpg 300w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/06\/localised_marketing-1024x682.jpg 1024w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/06\/localised_marketing-1536x1024.jpg 1536w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/06\/localised_marketing.jpg 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t<div class=\"entry-content-wrap\">\n\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/category\/business-in-japan\/\" rel=\"category tag\">Business in Japan<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/tanejapan.com\/index.php\/2022\/06\/28\/how-to-expand-dtc-business-in-japan-with-localised-marketing\/\" rel=\"bookmark\">How to expand DTC business in Japan with localised marketing<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"meta-label\">By<\/span><span class=\"author vcard\"><span class=\"fn n\">taneadmin<\/span><\/span><\/span>\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2022-06-28T16:44:16+00:00\">June 28, 2022<\/time><time class=\"updated\" datetime=\"2022-06-28T16:44:23+00:00\">June 28, 2022<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>Localised marketing Localised marketing is a way to build trust with customers, but it also has the added benefit of helping you gain more conversions and sales. By localising your marketing efforts, you can make sure that your marketing copy is targeted directly at Japanese customers. This means that instead of relying on a translator&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/2022\/06\/28\/how-to-expand-dtc-business-in-japan-with-localised-marketing\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> How to expand DTC business in Japan with localised marketing<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t<\/div>\n<\/article>\n<article class=\"entry content-bg loop-entry post-3267 post type-post status-publish format-standard has-post-thumbnail hentry category-business-in-japan category-japanese-market-report tag-cross-border-ecommerce tag-digital-marketing tag-e-commerce tag-japan tag-japanese-market tag-live-commerce tag-live-commerce-in-japan\">\n\t\t\t<a class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/tanejapan.com\/index.php\/2022\/03\/16\/live-commerce-in-japan-transforming-online-shopping\/\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img width=\"768\" height=\"513\" src=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/03\/live-commercce-in-Japan-768x513.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"live commerce in Japan\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/03\/live-commercce-in-Japan-768x513.jpg 768w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/03\/live-commercce-in-Japan-300x200.jpg 300w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/03\/live-commercce-in-Japan-1024x684.jpg 1024w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/03\/live-commercce-in-Japan-1536x1025.jpg 1536w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/03\/live-commercce-in-Japan.jpg 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t<div class=\"entry-content-wrap\">\n\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/category\/business-in-japan\/\" rel=\"category tag\">Business in Japan<\/a> | <a href=\"https:\/\/tanejapan.com\/index.php\/category\/japanese-market-report\/\" rel=\"category tag\">Japanese market report<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/tanejapan.com\/index.php\/2022\/03\/16\/live-commerce-in-japan-transforming-online-shopping\/\" rel=\"bookmark\">Live commerce in Japan &#8211; transforming online shopping<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"meta-label\">By<\/span><span class=\"author vcard\"><span class=\"fn n\">taneadmin<\/span><\/span><\/span>\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2022-03-16T11:03:05+00:00\">March 16, 2022<\/time><time class=\"updated\" datetime=\"2022-03-16T11:03:06+00:00\">March 16, 2022<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>How social media changed consumer behaviour As Japanese consumers are shifting their way of shopping to digital, many experts predict this will remain after the pandemic. Before social media, It was unavoidable for companies and brands to sell their products through established shopping malls and invest in expensive adverts to promote their products. Nevertheless, the&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/2022\/03\/16\/live-commerce-in-japan-transforming-online-shopping\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Live commerce in Japan &#8211; transforming online shopping<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t<\/div>\n<\/article>\n<article class=\"entry content-bg loop-entry post-3258 post type-post status-publish format-standard has-post-thumbnail hentry category-japanese-market-report tag-home-decoration tag-ikea-japan tag-interior tag-japanese-market\">\n\t\t\t<a class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/tanejapan.com\/index.php\/2022\/02\/10\/ikea-japan-the-key-to-attracting-japanese-consumers\/\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img width=\"768\" height=\"512\" src=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/02\/IKEA-Japan-sakura-campaign-1-768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"IKEA Japan &#8211; the key to attracting Japanese consumers\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/02\/IKEA-Japan-sakura-campaign-1-768x512.png 768w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/02\/IKEA-Japan-sakura-campaign-1-300x200.png 300w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/02\/IKEA-Japan-sakura-campaign-1.png 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t<div class=\"entry-content-wrap\">\n\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/category\/japanese-market-report\/\" rel=\"category tag\">Japanese market report<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/tanejapan.com\/index.php\/2022\/02\/10\/ikea-japan-the-key-to-attracting-japanese-consumers\/\" rel=\"bookmark\">IKEA Japan &#8211; the key to attracting Japanese consumers<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"meta-label\">By<\/span><span class=\"author vcard\"><span class=\"fn n\">taneadmin<\/span><\/span><\/span>\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2022-02-10T14:10:02+00:00\">February 10, 2022<\/time><time class=\"updated\" datetime=\"2022-02-10T14:10:03+00:00\">February 10, 2022<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>IKEA\u2019s failure Did you know IKEA Japan failed to enter the Japanese market in the \u201880s? When they entered the Japanese market in 1974, IKEA partnered with Mitsui Bussan (Trading company) and Tokyu department store. They had 2 small stores but this meant fewer products with variations that suit Japanese homes and lifestyles. The lack&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/2022\/02\/10\/ikea-japan-the-key-to-attracting-japanese-consumers\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> IKEA Japan &#8211; the key to attracting Japanese consumers<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t<\/div>\n<\/article>\n<article class=\"entry content-bg loop-entry post-3251 post type-post status-publish format-standard has-post-thumbnail hentry category-japanese-market-report tag-decoration tag-export tag-home tag-interior tag-japan tag-japandi tag-japanese-market tag-lifestyle tag-marketing-agency tag-pr\">\n\t\t\t<a class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/tanejapan.com\/index.php\/2022\/01\/05\/booming-home-decoration-market-in-japan\/\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img width=\"768\" height=\"768\" src=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/01\/home_decoration_market_in_Japan-768x768.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"home decoration market in Japan\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/01\/home_decoration_market_in_Japan-768x768.jpg 768w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/01\/home_decoration_market_in_Japan-300x300.jpg 300w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/01\/home_decoration_market_in_Japan-1024x1024.jpg 1024w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/01\/home_decoration_market_in_Japan-150x150.jpg 150w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/01\/home_decoration_market_in_Japan-1536x1536.jpg 1536w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/01\/home_decoration_market_in_Japan.jpg 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t<div class=\"entry-content-wrap\">\n\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/category\/japanese-market-report\/\" rel=\"category tag\">Japanese market report<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/tanejapan.com\/index.php\/2022\/01\/05\/booming-home-decoration-market-in-japan\/\" rel=\"bookmark\">Booming home decoration market in Japan<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"meta-label\">By<\/span><span class=\"author vcard\"><span class=\"fn n\">taneadmin<\/span><\/span><\/span>\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2022-01-05T09:08:27+00:00\">January 5, 2022<\/time><time class=\"updated\" datetime=\"2022-01-05T09:08:30+00:00\">January 5, 2022<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>A surge in DIY home renovation and interior decoration During the pandemic, people have changed their lifestyles. Consequently, they invested their free time and money on home improvement as their home time increased. Alongside online and printed media for affluent city dwellers, YouTube tutorials and Instagram pushing the trend, there is a surge in DIY&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/2022\/01\/05\/booming-home-decoration-market-in-japan\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Booming home decoration market in Japan<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t<\/div>\n<\/article>\n<article class=\"entry content-bg loop-entry post-3243 post type-post status-publish format-standard has-post-thumbnail hentry category-japanese-market-report\">\n\t\t\t<a class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/tanejapan.com\/index.php\/2021\/12\/13\/popular-british-brands-in-japan\/\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img width=\"750\" height=\"352\" src=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2021\/12\/Popular-British-Brands-in-Japan.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Popular British Brands in Japan T A - N E\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2021\/12\/Popular-British-Brands-in-Japan.png 750w, https:\/\/tanejapan.com\/wp-content\/uploads\/2021\/12\/Popular-British-Brands-in-Japan-300x141.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t<div class=\"entry-content-wrap\">\n\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/category\/japanese-market-report\/\" rel=\"category tag\">Japanese market report<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/tanejapan.com\/index.php\/2021\/12\/13\/popular-british-brands-in-japan\/\" rel=\"bookmark\">Popular British brands in Japan<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"meta-label\">By<\/span><span class=\"author vcard\"><span class=\"fn n\">taneadmin<\/span><\/span><\/span>\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2021-12-13T11:12:13+00:00\">December 13, 2021<\/time><time class=\"updated\" datetime=\"2021-12-13T11:40:33+00:00\">December 13, 2021<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>Can you name any popular British brands in Japan? Are they the same as in the UK? As you know Japanese are well known for always seeking out the most niche and high-quality things.&nbsp; Japanese are fond of anything with quality and heritage. Any brand holding a Royal warrant will have an advantage as it&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/2021\/12\/13\/popular-british-brands-in-japan\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Popular British brands in Japan<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t<\/div>\n<\/article>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>There are now more rich people in Japan. JapanConsuming reported in March 2021, that the number of ultra-rich families increased by 3.6% in the past two years, but a huge 67% since 2005. More than 1.3 million households now have assets over \u00a5100 million, presenting an attractive market at the luxury end. Art market boom&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[6],"tags":[26,28,25,10,11,7,27,22,24,23],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Japanese people are getting wealthier and how businesses can leverage - T A - N E<\/title>\n<meta name=\"description\" content=\"Japanese people are getting wealthier. Why? 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