{"id":2432,"date":"2021-03-11T19:25:13","date_gmt":"2021-03-11T19:25:13","guid":{"rendered":"http:\/\/tanejapan.com\/?p=2432"},"modified":"2022-02-10T14:28:25","modified_gmt":"2022-02-10T14:28:25","slug":"focus-on-japan-to-expand-your-business-why","status":"publish","type":"post","link":"https:\/\/tanejapan.com\/index.php\/2021\/03\/11\/focus-on-japan-to-expand-your-business-why\/","title":{"rendered":"Why now is a great time to focus on Japan to expand your business?"},"content":{"rendered":"\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_cd147e-c7, .wp-block-kadence-advancedheading.kt-adv-heading_cd147e-c7[data-kb-block=\"kb-adv-heading_cd147e-c7\"]{font-size:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_cd147e-c7 mark, .wp-block-kadence-advancedheading.kt-adv-heading_cd147e-c7[data-kb-block=\"kb-adv-heading_cd147e-c7\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_cd147e-c7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_cd147e-c7\">-Time to focus on Japan &#8211; how the COVID-19 pandemic affected the retail industry<\/h2>\n\n\n\n<p>Japan detected the first cluster of coronavirus patients outside China after a cruise ship docked in Japan in February 2020. Thanks to strong containment and mitigation measures, they managed to keep the infection rate low so that the country has never had to go into lockdown. The brick-and-mortar stores, unlike many other parts of the world, have remained open, and the bars and restaurants have only had reduced hours in the evening.<\/p>\n\n\n\n<p>As a result, the Japanese economy has not been affected as much as Western countries. In addition, the unemployment rate is still low compared to the US, UK and Europe, in particular,&nbsp; and the under 25-year-old market, which has a high consumption rate, and the youth market are still thriving in Japan.<\/p>\n\n\n\n<p>Japan <img decoding=\"async\" loading=\"lazy\" width=\"11\" height=\"11\" alt=\"Positive decrease\" src=\"https:\/\/lh3.googleusercontent.com\/XXQTrJraoMaChw-ty90JEaXv67EV9_9jQ24DvUQsMdG4Cccl_odgKROtJRL3ywJMu_gQS-OGn5U8KUdgNSTrq899tfkfT1j0xj10uErwfIrbUgmA3UBlTnZrS-O8CSDzYHydqFph\"><span style=\"color: var(--global-palette4); font-size: inherit;\">4.7% youth unemployment (15 to 24 year-olds; August 2020, <\/span>data source; <em>stat.go.jp<\/em>)<\/p>\n\n\n\n<p><span style=\"color: var(--global-palette4); font-size: inherit;\">U.K <\/span><img decoding=\"async\" loading=\"lazy\" width=\"11\" height=\"11\" alt=\"Negative increase\" src=\"https:\/\/lh4.googleusercontent.com\/QkR15rNuXIsM6yH5TsgE-lWKRZh1zIUMwgkz07iiIq5rWSxIaIRbIFZAJj06DK2jd0ly1TMluVQl6E0omwyRCBEVShXbR7snKZECF7YfPni6HzYZV0IJu1d6m25VvSkYFaFHEnSk\"> 14.7% youth unemployment (15 to 24 year-olds; May 2020, data source: <em><a href=\"http:\/\/data.oecd.org\" target=\"_blank\" rel=\"noreferrer noopener\">data.oecd.org<\/a><\/em>)<\/p>\n\n\n\n<p>Since the WFH and stay home campaigns were introduced in the first wave, footfall fell in department stores, shopping malls, train station malls and independent stores. After the government lifted the campaign in May 2020, the whole nation apart from elderly people started their normal life, including socialising and traveling domestically. When the second wave hit in February 2021 and the government encouraged people to stay home, footfall in busy areas didn\u2019t fall as much as the first wave and it has started to increase again after the lifting of the state of emergency in the metropolitan areas in March 2021.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_1f07ab-ca, .wp-block-kadence-advancedheading.kt-adv-heading_1f07ab-ca[data-kb-block=\"kb-adv-heading_1f07ab-ca\"]{font-size:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_1f07ab-ca mark, .wp-block-kadence-advancedheading.kt-adv-heading_1f07ab-ca[data-kb-block=\"kb-adv-heading_1f07ab-ca\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_1f07ab-ca wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_1f07ab-ca\">-The retail sectors affected by the pandemic<\/h2>\n\n\n\n<p>The most dramatic impact has been in the cosmetics sector.&nbsp; Lipsticks to be precise,&nbsp; due to people wearing masks indoors as well as outdoors.&nbsp; Because of this issue, the mask companies raced to produce a range of innovative masks which are designed not to touch the lips so that women don\u2019t have to worry about smudging their lipstick while socialising.&nbsp;<\/p>\n\n\n\n<p>Meanwhile, the fashion industry had less demand while the movement of people was restricted.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_cc05f0-36, .wp-block-kadence-advancedheading.kt-adv-heading_cc05f0-36[data-kb-block=\"kb-adv-heading_cc05f0-36\"]{font-size:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_cc05f0-36 mark, .wp-block-kadence-advancedheading.kt-adv-heading_cc05f0-36[data-kb-block=\"kb-adv-heading_cc05f0-36\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_cc05f0-36 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_cc05f0-36\">-The retail sectors increasing sales in the pandemic<\/h2>\n\n\n\n<p>Despite the overall decrease of consumption in fashion, the sales in high-end jewellery increased. As many people refrained from eating out and invested in improving their lifestyle during 2020, premium food, home accessories, computing, wellness and skincare products are the top retail sectors increasing sales.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_09722c-83, .wp-block-kadence-advancedheading.kt-adv-heading_09722c-83[data-kb-block=\"kb-adv-heading_09722c-83\"]{font-size:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_09722c-83 mark, .wp-block-kadence-advancedheading.kt-adv-heading_09722c-83[data-kb-block=\"kb-adv-heading_09722c-83\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_09722c-83 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_09722c-83\">-Focus on Japan &#8211;&nbsp; consumers<\/h2>\n\n\n\n<p>According to a report from <a href=\"https:\/\/www.japanconsuming.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">JapanConsuming<\/a>, Japanese consumers are wealthier than other nations. <a href=\"http:\/\/tanejapan.com\/index.php\/2021\/05\/25\/why-japanese-people-are-getting-wealthier-and-how-businesses-can-leverage\/\">We have covered this topic in another post<\/a>, but in summary, Japanese consumers have disposable income and are waiting to spend their money. Now that international travel is banned, people are missing the feeling of excitement in encountering foreign products more than ever.&nbsp;<\/p>\n\n\n\n<p><a href=\"http:\/\/tanejapan.com\/index.php\/2021\/05\/25\/why-japanese-people-are-getting-wealthier-and-how-businesses-can-leverage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why Japanese people are getting wealthier and how businesses can leverage<\/a><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_8bdc17-f6, .wp-block-kadence-advancedheading.kt-adv-heading_8bdc17-f6[data-kb-block=\"kb-adv-heading_8bdc17-f6\"]{font-size:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_8bdc17-f6 mark, .wp-block-kadence-advancedheading.kt-adv-heading_8bdc17-f6[data-kb-block=\"kb-adv-heading_8bdc17-f6\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_8bdc17-f6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_8bdc17-f6\">-Global shift to focus to the strongest market<\/h2>\n\n\n\n<p>The coronavirus pandemic has accelerated a rethink to shift focus to the strongest markets. Europe and the US are among the worst-hit economies, so we can anticipate significant variation in the recovery time between geographies. This is confirmed by a report, <a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/economy\/asia-pacific\/japan-economic-outlook.html\" target=\"_blank\" rel=\"noreferrer noopener\">Deloitte<\/a> Insights Dec 2020 on Economic outlook 2021, which states that \u201cJapan\u2019s relatively low infection rates and ample government support should foster a relatively strong recovery.\u201d And according to an analysis by <a href=\"https:\/\/www.businessoffashion.com\/reports\/news-analysis\/the-state-of-fashion-2021-industry-report-bof-mckinsey\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey and Business of fashion<\/a>, \u201cA brighter future lies ahead for companies that are heavily indexed in digital channels and the Asia-Pacific region.\u201d&nbsp;<\/p>\n\n\n\n<p>In line with regional recovery rates so far, Japan looks safe, stable and strong with high levels of consistent consumption. Strategic plans should reflect better-performing geographies, with the localised roadmap so that companies can respond quickly to opportunities when and where they arise so now is a great time to focus on the Japanese market.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-2\">\n<div class=\"wp-block-column is-layout-flow\"><style>.kb-posts-id-_c4ccab-84 .entry.loop-entry .entry-header .entry-title{font-size:27px;line-height:30px;}<\/style><div class=\"wp-block-kadence-posts kb-posts kb-posts-id-_c4ccab-84 content-wrap grid-cols kb-posts-style-boxed grid-sm-col-2 grid-lg-col-3 item-image-style-above\"><article class=\"entry content-bg loop-entry post-3286 post type-post status-publish format-standard has-post-thumbnail hentry category-business-in-japan category-uncategorized tag-business-advice tag-business-expansion tag-d2c tag-dtc tag-ecommerce tag-japan tag-japan-market-entry tag-japanese-market tag-line-japan tag-social-media tag-social-media-in-japan tag-social-media-marketing\">\n\t\t\t<a class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/tanejapan.com\/index.php\/2023\/06\/14\/what-is-the-biggest-social-media-platform-in-japan\/\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img width=\"768\" height=\"513\" src=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2023\/06\/hugh-han-5pkYWUDDthQ-unsplash-768x513.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"The biggest social media in Japan\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2023\/06\/hugh-han-5pkYWUDDthQ-unsplash-768x513.jpg 768w, https:\/\/tanejapan.com\/wp-content\/uploads\/2023\/06\/hugh-han-5pkYWUDDthQ-unsplash-300x200.jpg 300w, https:\/\/tanejapan.com\/wp-content\/uploads\/2023\/06\/hugh-han-5pkYWUDDthQ-unsplash-1024x684.jpg 1024w, https:\/\/tanejapan.com\/wp-content\/uploads\/2023\/06\/hugh-han-5pkYWUDDthQ-unsplash-1536x1025.jpg 1536w, https:\/\/tanejapan.com\/wp-content\/uploads\/2023\/06\/hugh-han-5pkYWUDDthQ-unsplash-2048x1367.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t<div class=\"entry-content-wrap\">\n\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/category\/business-in-japan\/\" rel=\"category tag\">Business in Japan<\/a> | <a href=\"https:\/\/tanejapan.com\/index.php\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/tanejapan.com\/index.php\/2023\/06\/14\/what-is-the-biggest-social-media-platform-in-japan\/\" rel=\"bookmark\">What is the biggest Social media platform in Japan?<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2023-06-14T12:14:37+00:00\">June 14, 2023<\/time><time class=\"updated\" datetime=\"2024-04-10T16:37:40+00:00\">April 10, 2024<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>What is LINE? The biggest social media platform in Japan is LINE with over 95 million active users and counting. I get this question from many companies, but the platform is unfamiliar to them and often overwhelmed by the idea. If this issue resonates with you, read on.&nbsp; One such platform that has gained immense&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/2023\/06\/14\/what-is-the-biggest-social-media-platform-in-japan\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> What is the biggest Social media platform in Japan?<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t<\/div>\n<\/article>\n<article class=\"entry content-bg loop-entry post-3275 post type-post status-publish format-standard has-post-thumbnail hentry category-business-in-japan tag-business-advice tag-business-expansion tag-d2c tag-dtc tag-japan tag-japanese-e-commerce-market tag-japanese-market tag-japanese-marketing-agency\">\n\t\t\t<a class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/tanejapan.com\/index.php\/2022\/06\/28\/how-to-expand-dtc-business-in-japan-with-localised-marketing\/\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img width=\"768\" height=\"512\" src=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/06\/localised_marketing-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"DTC expansion, Japan, localised marketing\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/06\/localised_marketing-768x512.jpg 768w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/06\/localised_marketing-300x200.jpg 300w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/06\/localised_marketing-1024x682.jpg 1024w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/06\/localised_marketing-1536x1024.jpg 1536w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/06\/localised_marketing.jpg 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t<div class=\"entry-content-wrap\">\n\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/category\/business-in-japan\/\" rel=\"category tag\">Business in Japan<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/tanejapan.com\/index.php\/2022\/06\/28\/how-to-expand-dtc-business-in-japan-with-localised-marketing\/\" rel=\"bookmark\">How to expand DTC business in Japan with localised marketing<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2022-06-28T16:44:16+00:00\">June 28, 2022<\/time><time class=\"updated\" datetime=\"2022-06-28T16:44:23+00:00\">June 28, 2022<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>Localised marketing Localised marketing is a way to build trust with customers, but it also has the added benefit of helping you gain more conversions and sales. By localising your marketing efforts, you can make sure that your marketing copy is targeted directly at Japanese customers. This means that instead of relying on a translator&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/2022\/06\/28\/how-to-expand-dtc-business-in-japan-with-localised-marketing\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> How to expand DTC business in Japan with localised marketing<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t<\/div>\n<\/article>\n<article class=\"entry content-bg loop-entry post-3267 post type-post status-publish format-standard has-post-thumbnail hentry category-business-in-japan category-japanese-market-report tag-cross-border-ecommerce tag-digital-marketing tag-e-commerce tag-japan tag-japanese-market tag-live-commerce tag-live-commerce-in-japan\">\n\t\t\t<a class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/tanejapan.com\/index.php\/2022\/03\/16\/live-commerce-in-japan-transforming-online-shopping\/\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img width=\"768\" height=\"513\" src=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/03\/live-commercce-in-Japan-768x513.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"live commerce in Japan\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/03\/live-commercce-in-Japan-768x513.jpg 768w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/03\/live-commercce-in-Japan-300x200.jpg 300w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/03\/live-commercce-in-Japan-1024x684.jpg 1024w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/03\/live-commercce-in-Japan-1536x1025.jpg 1536w, https:\/\/tanejapan.com\/wp-content\/uploads\/2022\/03\/live-commercce-in-Japan.jpg 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t<div class=\"entry-content-wrap\">\n\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/category\/business-in-japan\/\" rel=\"category tag\">Business in Japan<\/a> | <a href=\"https:\/\/tanejapan.com\/index.php\/category\/japanese-market-report\/\" rel=\"category tag\">Japanese market report<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/tanejapan.com\/index.php\/2022\/03\/16\/live-commerce-in-japan-transforming-online-shopping\/\" rel=\"bookmark\">Live commerce in Japan &#8211; transforming online shopping<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2022-03-16T11:03:05+00:00\">March 16, 2022<\/time><time class=\"updated\" datetime=\"2022-03-16T11:03:06+00:00\">March 16, 2022<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>How social media changed consumer behaviour As Japanese consumers are shifting their way of shopping to digital, many experts predict this will remain after the pandemic. Before social media, It was unavoidable for companies and brands to sell their products through established shopping malls and invest in expensive adverts to promote their products. Nevertheless, the&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/tanejapan.com\/index.php\/2022\/03\/16\/live-commerce-in-japan-transforming-online-shopping\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Live commerce in Japan &#8211; transforming online shopping<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t<\/div>\n<\/article>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<div class='fluentform fluentform_wrapper_5  ff_guten_block'><form data-form_id=\"5\" id=\"fluentform_5\" class=\"frm-fluent-form fluent_form_5 ff-el-form-top ff_form_instance_5_1 ff-form-loading ff_has_v3_recptcha\" data-form_instance=\"ff_form_instance_5_1\" method=\"POST\" data-recptcha_key=\"6Lfs5ZwmAAAAAIZASXRaCPZesID3yVAL2M1A5w1k\" ><fieldset style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;\n                                 box-shadow: none!important;outline: none!important;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"margin: 0!important;padding: 0!important;height: 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Thanks to strong containment and mitigation measures, they managed to keep the infection rate low so that the country has never&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[6],"tags":[8,10,11,7,9],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Focus on Japan to expand your business - T A - N E<\/title>\n<meta name=\"description\" content=\"Why focus on Japan now? 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