What is LINE? The biggest social media platform in Japan is LINE with over 95 million active users and counting. I get this question from many companies, but the platform is unfamiliar to them and often overwhelmed by the idea. If this issue resonates with you, read on. One such platform that has gained immense…
Localised marketing Localised marketing is a way to build trust with customers, but it also has the added benefit of helping you gain more conversions and sales. By localising your marketing efforts, you can make sure that your marketing copy is targeted directly at Japanese customers. This means that instead of relying on a translator…
1. Overcome the language barrier Japan is the largest market following China and the US. Entering an English speaking market is an easy option. However, the point often overlooked is how the competitive US market is. When the market is oversaturated, it becomes harder to stand out. Japan market entry needs a bit more effort…
Are you an EU business in Japan? Are you looking for a free comprehensive Japanese market report? JapanConsuming has provided an insightful report on Japan’s clothing and textile market and Japan’s premium food market for EU Business in Japan. We are honoured that we have been recommended as a company to partner with. Why now…