A diverse range of opportunities and strategies to promote your products and businesses in Japan
Selected works
Fashion & Accessories
Brands of the Netherlands, Marketing, PR, Stand design, Connecting with the Distributors and management of the project.
Target – Japanese Distributors and Trading Companies
Brands – A FISH NAMED FRED, SECRID, SINNER, TRESANTI, XPOOOS
https://brandsofthenetherlands.com/
The project involved five Dutch brands making their way into the Japanese market, backed by the EU Trade Program and the Netherlands Enterprise Agency, RVO. We oversaw and assisted in their participation at Fashion World Tokyo AW 2023. Our achievements included successfully linking all five brands with prospective Japanese distributors.
Fashion Accessories
BURGA, Marketing Consultancy for Expanding a DTC Business in Japan
Target market – Fashion-conscious 25-34 year’s old women
Products – Smartphone cases and other tech accessories focused on Fashion trend
A renowned tech accessories brand, aimed to tap into the vast potential of the Japanese market. However, they faced several challenges in understanding the unique landscape of e-commerce, consumer behaviour, payment options, social media, and cultural differences in Japan. They sought our assistance in navigating these intricacies and crafting a tailored strategy for their DTC business.
Beverages
Coca Cola, Collaboration event for LOVE BODY x Papiyone/ JET Rug Drive
Target – Fashion conscious women in the Kanto and Chubu regions
Product – LOVE BODY, a blended tea brand inspired by Chinese medicine. Zero calories, unsweetened with added vitamins and fiber which women appreciate to maintain good beauty and health.
When Coca-Cola releases a new product, the primary market to focus on is the convenience store channel. This is one of the unique marketing segments and a crucial point in establishing brand awareness. We aligned marketing efforts by connecting some fashion brand partners, integrating gift promotion, ad hoc events and segmented PR. This focused strategy worked to keep the product on the prime spot on convenience store shelves and reach the target consumer.
Luxury Fashion
Cartier, Project management for Clash de Cartier pop-up Event
Trend and fashion-conscious millennials and high net worth individuals
Product – New collection of high jewellery
Project management of the pop-up event as part of the global campaign. We created a large-scale pop-up event where visitors can immerse themselves in 6 rooms of digital art displays, curated by a selection of renowned creators and artists.
Retailer
Starbucks, web magazine production
Target – Fashion leaders
Product – Owned digital media of Starbucks Japan
The primary objective of Starbucks Japan’s owned media, Tokyo wise, is to lure fashion leaders to cafes organically. The magazine is mainly focused on fashion and culture interspersed with inspirational Starbucks product features (e.g. various ways to enjoy the new drink). We produced the magazine for three and a half years as part of their digital marketing strategy and maximised awareness in the target segment market.
Street Fashion
NIKE Japan, Sneaker Boots digital campaign
Target – Street fashion-conscious millennials
Product – Sneaker Boots collection
As part of a global campaign for a new collection, We consulted a solution to localise this and raise awareness. The remit with NIKE included digital marketing and managing social media. We cast the fashion influencers to post some images of them styled with the shoes in the fashion hubs of Shibuya, Harajuku and Aoyama on various social media platforms. By utilising the largest curation media, Naver matome, the project attracted the attention of the target market organically and drove higher engagement.
Beauty
Shiseido, Talk event production for Shiseido in collaboration with @cosme
Target market – 10 – 20’s girls
Product – Face wash for teens, Sengan Senka
@cosme is Japan’s largest online beauty community platform where consumers look for information and individual reviews on beauty products. Our role included casting beauty models to have discussions with the Shiseido innovator, Inviting influencers, opinion leaders and 45 bloggers with an average of 1 million PV a month. As a result of this strategy work, the event increased awareness and engagement among this target market.
Culture/ Government body
South Korean Government, Japanese Press tour for Busan international film festival
Target market – Film and culture enthusiasts
The South Korean government tasked us with the important role of Inviting a group of key Japanese journalists and media crews to Busan to report on the film festival in the first year of the marketing campaign. We organised and managed the whole process and created a video clip to show the campaign result for the client.
Fashion
Issey Miyake, Digital marketing and promotional video production
Target – Fashion and trend-conscious
HOMME PLISSÉ ISSEY MIYAKE showcased their Spring & Summer collection 2021 online. The theme of the collection is “Meet Your New Self”, directed by Yusuke Kobayashi and we managed the production of the promotional video.
Lifestyle products
Marcs International, Promotion of the Miffy soft toys and lights
Target – Mothers, Character fans, Genderless boys, Creatives
Product – Miffy soft toys and room lights
Marcs International is a distributor of lifestyle products and brands from overseas. The company needed a trusted and well-connected PR partner to boost awareness and hit their business goals, in line with the new products launched in the Japanese market. Marcs International enlisted us to carry out their marketing activities including PR in prints and digital, influencer marketing and social media marketing.
Food
JA Fukuren, Marketing campaign of the premium fruits brand Amaou strawberries
Target market – trend-conscious
Products – one of the famous premium strawberry brands from Fukuoka
We were able to attract a large part of the trend-conscious market by collaborating with a selection of cafes and restaurants in the Harajuku and Aoyama areas. Each collaborator created a special menu using Amaou strawberries for a limited time and promoted these through PR and influencers. From creating the key visuals to bringing reporters, we delivered the measurable results of over 200 media placements and high brand awareness.
Chinese EC
Gurunavi, Marketing campaign for the Chinese market
Target market – high end with disposable income in China.
Products – Japanese fine food souvenirs from long established companies.
Gurunavi is Japan’s biggest gourmet & Restaurant guide. It’s a one-stop e-commerce website where you can find restaurants and make a booking, arrange delivery and find popular regional speciality foods and buy them. We handled the promotion of the speciality food called “temiyage” which is made and packaged for gifting, in the Chinese market. This was the first attempt by Gurunavi to enter the Chinese market with this unique concept and their challenge was to find the best platforms to reach the target market. With the wide network and the knowledge in the Chinese luxury market, We successfully managed the Chinese media both paid and organic and laid the foundation to maximise success.
Consumer Tech
NTT Docomo, DocomoD owned media production
Target – Working mothers
Product – Owned digital media of NTT docomo
NTT Docomo is the leading mobile phone operator in Japan. In line with the renewal of their website, NTT Docomo appointed us to manage and create new content for working mothers. The team successfully increased PV for three months by producing content useful to the target audience.
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