Booming home decoration market in Japan
A surge in DIY home renovation and interior decoration
During the pandemic, people have changed their lifestyles. Consequently, they invested their free time and money on home improvement as their home time increased. Alongside online and printed media for affluent city dwellers, YouTube tutorials and Instagram pushing the trend, there is a surge in DIY home renovation and interior decoration.
JapanConsuming reported the home interiors and furniture market expanded 6.1% in FY2020 according to new research from Teikoku Databank, reaching a record ¥1.5 trillion. As reported before, the home decoration market has been growing consistently since around 2007 and since 2011 alone has increased almost 50% in value according to Teikoku Databank.
Polarising in the home decoration market in Japan
While the home decoration market in Japan is growing steadily, most analysts agree that there will be more extreme polarisation. JapanConsuming expects to see a 2-part market: a homogenous and functional mass market at one end and a more creative niche at the other. This niche is already emerging as witnessed by the growth of D2C furniture and home decoration brands selling online and through pop-up stores. There are also more online-only furniture retailers such as low-ya.com and flymee.jp.
The e-Commerce market in Japan, 2020, Data, Trend
Interior style trend in Japan
One of the interesting trends is a fusion between the Japanese modern style and the arty Scandinavian style called Japandi. As people had less time to socialise, soft earthy colours and round shapes became popular to create relaxing and warm living spaces.
Do you want to find out how to enter the home decoration market in Japan? Get in touch now. We would love to show you how we can help your business!
Resources
Teikoku Databank
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