The eCommerce market in Japan 2020, Data, Trend
B2C eCommerce market in Japan overview
During the last year, the eCommerce market in Japan had a big shift amid pandemic. The Ministry of Economy, Trade and Industry (METI) reported, that in FY 2020, the total B2C online sales remained the same at ¥19.3 Trillion although contracted slightly. This was not a contraction in terms of comparing the volume in the normal year. The restriction of the movement means travel tickets sales fell dramatically. This is reflected in service and shows an increase in goods and digital sales as people stayed home most of the time.
Start a DTC business in Japan easily and economically
eCommerce market value in Japan, Trend
The report shows a strong 29% increase in consumer electronics goods, followed by Apparel & Accessories, Food & Beverages (including Alcohols), Home accessories & Furniture. Together, these top four categories account for 73% of the total Goods sales. In addition, each market has expanded significantly.
Interested in entering the Japanese market?
The Japanese market is stable and strong with high levels of consistent consumption. T A – N E provides the localised roadmap for companies interested in entering the Japanese market. If you would like more information about our services, please feel free to contact us.
Resource: The Ministry of Economy, Trade and Industry
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